App analytics is a flourishing industry, so much so that app analytics tools had sprouted left and right. Just like in discovering apps, developers may go for the default tool or seek for something that would cater to their niche of needs. More often than not, it’s a ‘you win some, you lose some’ scenario: no tool can just have it all at the same time and the way you want it. But as the app industry is evolving, so are the services catering to every aspect of this evolution. Discover trusted and new app analytics tools that can help in your app’s growth and success.
Google Mobile App Analytics
Price Range: Free
Supported Platforms: iOS, Android
Features:
– Data Collection & Management :
- Configuration APIs
- Cross-Device Data
- Event Tracking
- Downloads*
- In-screen activities
- Ad click-throughs
- Google Tag Manager
- Native iOS and Android SDKs
- User Permissions
– Data Consolidation:
- Data Import
- Google Product Integration
– Data & Analytics Reporting:
- Acquisition Reporting*
- Attribution Reports*
- Audience Reporting
- User Demographics*
- Device Demographics
- Traffic Source*
- User loyalty and engagement*
- Cohort Analysis*
- Conversion Reporting*
- Custom Reporting
- Ecommerce Reporting
- Mobile App Reporting
- Access to app-specific metrics
- Reporting APIs
– Data Activation:
- Alerts & Intelligence
- Experiments
– Other Features and Benefits:
- Google Mobile App Analytics shares a similar interface with Google Analytics and Webmaster Tools.
- Customizable, seamless connection to data sources.
Apple App Analytics
Price Range: Free
Supported Platforms: iOS
Features:
– Sales Metrics:
- App Store Views
- App Units (number of first-time app purchases)* (Translates as installs but excludes updates and installs on other devices by the same user)
- Paying Users
- Sales*
– Usage Metrics:
- Active Devices (during specified timeframe)
- Active in Last 30 Days (devices active at least once in the past 30 days)
- Crashes
- Sessions*
– Sources* (Attribution):
- Top Campaigns
- App Sales
- App Usage
- Monetization
- Top Websites
- App Sales
- App Usage
- Monetization
– Retention*:
- Purchase Date
- Devices
- Retention Period
- Retained Devices
– Other Features and Benefits:
- Straightforward and succinct data presentation and analysis.
- Focuses on the app’s app store performance.
Mixpanel
Price Range: Free – $2,000 (Commercial) (See full pricing list here)
Supported Platforms: iOS, Android
Features:
– Engagement:
- Funnels
- User Drop Off (track event processes to see when and where you lost a user)*
- Segmentation
- Cohort Analysis*
- Retention*
- First Time
- Recurring
- Addiction
- Formulas
- Live View
- Bookmarks
- A/B Testing
– People:
- Explore
- Insight
- Notifications
- Push
- In-app
- SMS
- Targeted Mobile Surveys
- Revenue*
- Customer Acquisition*
- Lifetime Value (LTV)*
- Attribution*
- Customer Behaviour
– Other Features and Benefits:
- Codeless event-oriented, point and click setup.
- Answers pertinent questions regarding your app’s performance using aggregated data.
- You can easily create custom funnels with every possible user action available, making tracking user behavior convenient.
Countly
Price Range: Free – Server size-based pricing (See full pricing list here)
Supported Platforms: iOS, Android, Windows Phone, Blackberry
Mobile Analytics Features:
- Drill (Advanced Segmentation)
- Retroactive Funnels
- Online Users Widget
- Retention Calculation & Cohorts*
- Revenue Analytics*
- Crash Reporting & Analytics
- User Profiles
- Push Notifications
- Custom Event Tracking with Segmentation
- General Dashboard View Showing Top Platform, Carrier, Users
- Country-Based Tracking
- User Tracking
- User Loyalty Tracking
- Session Tracking*
- Session Frequency Tracking*
- Device Type and Model Tracking
- Carrier Tracking
- Application Version Tracking
- Platform and Platform Version Tracking
- Advanced User Management
- Offline Tracking
- Data Export
Other Features and Benefits:
- Intuitive UI.
AppSee
Price Range: Premium per session with 14-day free trial (See full pricing list here)
Supported Platforms: iOS, Android
Mobile Analytics Features:
- Basic App Tracking* (Users, Installs, Demographics)
- Manual Events
- Event Funnels
- User Recordings or Advanced User Behaviour Tracking includes:
- Single-session Tracking
- Touch Heatmaps (recording of touch even frequency in parts of your app’s UI)
- Automatic Events (all events are recorded even without predefining them)
- Crash Video Recordings with Symbolication
- Usability Analysis
- UI Analysis (popups, menus, screen flows*)
- Conversion Funnels Analysis
- Visual In-App Analytics Reporting
- Retention Analytics
- Remote Configuration
Other Features and Benefits:
- Visual and real-time in-app analytics with qualitative user behavior tracking and reporting.
Upsight
Price Range: $500-2,000 (See full pricing list here)
Supported Platforms: iOS, Android
Mobile Analytics Features:
- Business KPIs
- MAU*
- DAU*
- ARPU*
- ARPPU
- LTV*
- Retention
- Custom Metrics
- Custom Dashboards
- Sharing Features
- Metrics Explorer (Filter)
- User Explorer (Segmentation)
- DataMine
Other Features and Benefits:
- Unlimited data storage, scalable data platform, role-based access control and real-time marketing tools
Localytics
Price Range: Free Trial, Free (10K MAUs) – $600 (100K MAUs (Analytics only) (See full pricing list here)
Supported Platforms: iOS, Android, Windows Phone, Blackberry, HTML5
Mobile Analytics Features:
- Attribution* & Remarketing
- Real-Time Analytics
- User Profiles
- Sessions and Events*
- Funnels
- Segments
- Personalized Messaging
- Targeted Audiences
- Push Messaging
- In-App Messaging
- A/B Testing
- Omnichannel Profiles
Other Features and Benefits:
- Aside from analytics tools, acquisition and marketing tools are tied-in.
*Vital metric.
