January last year, some tech news outlets ran an article about a man who spammed the App Store for fun – and made $50 grow to $6,000 after just a few months! He became somewhat a phenomenon, a symbol of everything that is going wrong with the app industry (well, maybe not all). The said man, Gabriel Machuret is an expert in ASO (App Store Optimization). He exploited his knowledge of the App Store’s search algorithm in order to shell in cash from his mass-produced reskins. His principle was simple, if you produce low-quality apps and launch it at the fastest time possible, you’d make easy money just like that. Read More
