A good app is of no use if it won’t sell. A lot of developers and publishers say that creating an app is actually the easiest part – making it profitable is the real challenge. Just the challenge of making an app visible in the app stores requires some skill, money and yes, even luck. Social media may look like a convoluted place but it still is the best place to setup your mobile app marketing strategies.
Social media is now part of an average person’s daily life. It’s a telling sign when developing nations become part of an industry’s top market. The more viral an app gets, the more it hooks revenue so to say. We are now in an era where social life involves watching out for the next viral trend or creating that viral trend itself. The market is its own commodity so you should take that in mind. But aside from the benefit of visibility, there are also other benefits of taking advantage of social media as a marketing medium:
