Typical scenario will be: considerable amount of time and money is invested in the development of an app only for it to lose traction shortly after its release. This scenario is also true for app reskins. Most reskins rely on popular trends to boost its visibility in the app stores. As the trend wanes, the reskin’s popularity also wanes making it almost a disposable commodity. But how long would it take for a reskin to be considered stale? Is there a benchmark that can be used for comparison?
