Optimize App Push Notifications with Deep Linking
In a previous article about the significance of mobile search in an app’s visibility. Indexed app content can appear as “app packs” or individual search results. This is made possible by enabling deep linking capabilities within an app. Aside from the benefit of added visibility, did you know that deep links can also optimize mobile app push notifications? And that effective app notifications increase user retention?
Since its nascent years, users expressed contradictory opinions about app push notifications. They love it, yet hate it at the same time. Disrupting and annoying are just two of the words that a lot of users use to describe notifications that suddenly pop-up on their mobile screens several times a day. Still, a lot of users are quick to tap on a notification about a new offer, sale or trending news. But then, the tap only rewards the users with disappointment. Instead of bringing them to that 110% off-on-everything screen, the link dumped them to the home screen, leaving them utterly baffled and lost.
This type of experience can compromise the effectiveness of any promotional app push notifications. No matter how great of an effort you make into crafting these app push notifications, it will be all for naught if you don’t give your users the content they want. This is where app deep linking steps in to save the day.
How to Use Deep Linking
Deep linking capabilities are not limited to app push notifications. Deep links are useful in reaching out to users with the use of different message types. This includes in-app messaging and mobile emails which are often the methods of choice in multichannel promotional outreach. You can also link from your app’s website for a web push notification that can personalize the onboarding process.
But focusing on app push notifications, you can direct users to both static and temporary content within your app. The types of content obviously vary according to your app’s functionality. Always make sure that all app push notifications are in context with the content you are linking. SoundCloud, for example, uses push notifications that tease users about trending songs. Each notification has a deep link to a specific song track within the app.
You can set up deep linking capability for app push notifications yourself. There are, of course, companies that offer deep linking and related services. The additional services they offer often centers around analytics, especially the tracking of traffic and conversion from deep links.