Important Metrics in Mobile App Analytics

Analytics had now evolved to adapt a new platform. Mobile app analytics is getting more relevant as the mobile app industry continues to rise. But unlike other business models, apps doesn’t have a single key performance indicator (KPI) that would determine its success. The app industry is dynamic and volatile at the same time. About 22% of downloaded apps only get used once with users uninstalling apps almost instantaneously after installation.

According to a survey conducted by Tapdaq, only 5% of the 90% of developers who have a third party analytics SDK implementation in their apps know how to properly interpret the data they track. This is understandable since most mobile app developers just want to see revenue. But mobile app analytics exists as a means of tracking data pertinent to the performance of the app and user behavior that can drive long-term revenue. It is more than present downloads and revenue. So how can you make the most out of app analytics? Learn the ropes through familiarization of the most important metrics of course. Read More

iOS Distribution Certificate 101

There are two main types of signing certificates to take note when developing apps for Apple App Store: development certificates and distribution certificates. In this article, we’ll focus on the latter. An iOS distribution certificate, as defined by Apple identifies your team or organization in a distribution provisioning profile and allows you to submit your app to the store. Not anyone in the team can create an iOS distribution certificate, though. Only team agents and admin members have the authority to execute this task. Also, there are different types of iOS distribution certificates depending on the app’s desired distribution method. Read More

App Store Submission Checklist

A considerable percentage of apps face rejection due to insufficient information and other preventable issues. The sad thing is that these issues are actually easy to find and solve even before the app store submission process begins. So before you submit your app for review, it is important to make sure that all necessary actions and requirements are met. This pre-submission checklist will help you assess your app’s readiness and remove some of those review process jitters.

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