Major app stores like Google Play Store and Apple App Store are like major retailers, selling their own electronic appliances and earning well after the appliance’s sale because all add-ins and accessories can only be bought from them. They’ll have absolute monopoly since you need to actually be as big as them to be able to compete side by side. But this doesn’t mean that there is no other option. For every popular brand displayed on the shelf, there’s always an unknown brand displayed not to compete against the popular brand but to cater to a niche market that big brands does not specifically target. Read More
The Importance of Good UI and UX Design in App Reskinning
It is always said that user experience is everything. The app’s design should be able to invoke the right response from the users that would translate into engagement and transactional completion. UI design is not only important in the aspect of aesthetics but also in exploring user behaviour through the way the user interacts with an app’s interface.UX is the general feel of the app according to a user’s perspective. This could include the coherence of graphic elements, the layout of UI elements and the flow of the app’s screens. UI and UX design defines the mobile function of the app. It should provide the user with mobile functionality that is defined by speed, ease and accuracy. Read More
How to Enroll in Apple Developer Program
Publishing apps for Apple’s range of products are perhaps the most profitable venture in the app industry. So it’s no wonder why developers prefer to publish apps for the App Store. Having an Apple developer account is not as straight forward as Google’s procedure. But it’s not actually that complicated if you just understand beforehand what you should do and what is to expect from the process. No worries! Enrollment in the Apple Developer Program just goes like this:
Why Game Apps are Excellent for Reskinning
Why Game Apps are Excellent Reskinning Materials ?
Majority of bestselling apps are games. Games bite a huge chunk out of the app market even though having a game app on your smartphone won’t make you more productive in your job or solve specific problems yet popular games are downloaded more times than most productivity tools. Not only does games hook audiences but it makes them interact and react in ways that other apps can’t achieve.
In case you’re still unconvinced, here are other reasons why games and reskinning are meant for each other: Read More
Social Media as a Mobile App Marketing Strategy
A good app is of no use if it won’t sell. A lot of developers and publishers say that creating an app is actually the easiest part – making it profitable is the real challenge. Just the challenge of making an app visible in the app stores requires some skill, money and yes, even luck. Social media may look like a convoluted place but it still is the best place to setup your mobile app marketing strategies.
Social media is now part of an average person’s daily life. It’s a telling sign when developing nations become part of an industry’s top market. The more viral an app gets, the more it hooks revenue so to say. We are now in an era where social life involves watching out for the next viral trend or creating that viral trend itself. The market is its own commodity so you should take that in mind. But aside from the benefit of visibility, there are also other benefits of taking advantage of social media as a marketing medium: